Project Description:
Harmony Times Square is located in Suzhou Industrial Park, adjacent to the Jinji Lake business district. It is a large-scale commercial complex integrating shopping, catering, entertainment, and parenting.
Yuanrong Times Square has the world's largest canopy with a total length of 500 meters and an area of 16,000 square meters. It is one of the unique and most prominent structures in Yuanrong Times Square and one of the modern commercial memories of Suzhou Industrial Park.We hope that through novel and creative multimedia videos and interactive forms, the canopy will be rejuvenated and the flow of people will be gathered; consumers will be full of longing and linger; businesses will see business opportunities and attract them to settle in, so that Yuanrong Times Square will once again become the focus of the city.We have created five themes of digital content, two modes of interactive experience and a shocking L-screen naked-eye 3D show for the sky screen.
The visual creativity and interactive form of "five major themes + triple interaction" broke the traditional loop playback form of the sky screen.The five major themes cover rich elements such as the bustling picture of Gusu, the sky gallery, the gift box factory, interstellar exploration, and the centenary of the founding of the party, covering audiences of all ages.Under the sky, viewers can interact with the characters in the blockbuster, experience mini-games, scan codes to receive merchant coupons, and become astronauts and launch themselves into the sky. The interactive experience improves attraction, participation, and communication.
The L-shaped "digital window" naked-eye 3D show at the entrance incorporates elements such as the customer's project mascot IP, traditional Suzhou culture, astronauts' appearance on the screen, and the commercial format of the park. It uses visual difference to create a very magical three-dimensional painting effect.The feeling is extremely shocking, it has created a good commercial drainage effect for customers, and also added a unique scenery to the urban night scene of Suzhou.
Highlights:
There are already many successful precedents in the form of sky screens in the country. However, the overall length and volume of the Suzhou Harmony sky screen is still a big challenge in the design of commercial spaces.At the same time, the audience of shopping malls includes all age groups. What kind of content and form can satisfy the different preferences of men, women, old and young at the same time?How to make the public willing to check in and spread and attract people is our challenge.
We believe that the sky screen is just a carrier, and its core lies in the content and interactive form; the sky screen does not need a more cool blockbuster, but how to create a scene worthy of reunion, so that people can feel the unique temperature of offline social again.Therefore, we have created a variety of films with different themes and creative forms for target audiences of all ages, and innovatively designed interactive experience mini-games. Viewable, sensible, participatory, interactive and shareable are our coreAt the same time, we designed a naked-eye 3D visual show for the L screen at the entrance of the mall. The shocking effect of the screen can catch the attention of pedestrians at once, and bring people into one after another magical world created by the sky screen.
Business or Social Value:
There are already many successful precedents in the form of sky screens in the country. However, the overall length and volume of the Suzhou Harmony sky screen is still a big challenge in the design of commercial spaces.At the same time, the audience of shopping malls includes all age groups. What kind of content and form can satisfy the different preferences of men, women, old and young at the same time?How to make the public willing to check in and spread and attract people is our challenge.Through novel and creative multimedia video and interactive forms, the sky screen can be rejuvenated and the flow of people can be gathered; consumers can be full of longing and linger; businesses can see business opportunities and attract them to settle in, making Yuanrong Times Square the focus of the city again.
The rejuvenation of the Yuanrong Sky Curtain is a highlight measure launched by Suzhou Industrial Park to help launch the Suzhou night economy brand and promote the further prosperity of the Jinji Lake business district.On September 19, 2021, the canopy of Yuanrong Times Square in Suzhou Industrial Park was officially lit up, and tens of thousands of people gathered on the spot to watch the dazzling canopy.Suzhou Municipal People's Government, Suzhou Daily, Gusu Evening News, Gravity Broadcast, Lianbo Suzhou, China Jiangsu Net, Netease, Tencent, famous city Suzhou and other official websites, mainstream TV, news media reports.
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